The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . I told you it was all about org charts, and Im not even to the org chart question yet. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 It was the only time Ive ever gotten a call from somebody. ChatGPT will eat us all. Thats the only difference so far. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Will Ferrell has started a podcast as the character he played in the movie of the same name. The last thing Id say is more of a human thing. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. We ran a third-party research study two years ago with WARC. See omnystudio.com/listener for privacy information. Youre doing ad injection into the feed? Facebooks interest has grown and waned and grown a bit on podcasts. Ron explained: Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? This is very unique. So we launched a company together. Yeah. We taped this episode live at Hot Pod Summit. You have a mass-reach medium. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. The Man, The Movie, The Podcast! Stuff You Should Know is usually up in the 40s. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Google and YouTube are awesome. Im open to video. It sounds like you have things figured out, that you have confidence in your business. People are stupid enough to complain about the ads. How do you account for that? Its not like a low-engagement medium. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! A friend told it to me a year or two ago. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . You have a distribution model that is free. In my opinion, I dont think we would be where we are as an industry otherwise. The Ron Burgundy Podcast is back! What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. We are an obsessively, widely distributed content company. Absolutely. Its worked for them for 10, 15 years. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. The way to do that was to create two segments in our company. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. How have you arranged iHeart Digital? Wheres the tension there? You mentioned that you had experimented with subscriptions. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. I feel like its still a thriving business. I was like, I dont need you to talk more. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. Theyre killing it right now. It hasnt yet hit this moment of reverse-engineering from the platforms its on. No. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. We were talking about these giant platform companies. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. We all did it. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Make more shows, make more great content, and level up the stuff that youre doing.. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Oh, its right here. I dont see it in podcasting, and maybe thats why Im not super concerned. The things youre describing dont always happen, right? Go make good decisions and follow Decoder on TikTok. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Thats our conference for the podcast industry. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. In fact, you almost certainly kill true creativity when you hit that moment. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. How do you make sure they sustain? Podcasting is a mass-reach medium. This is like a $1,000 CPM host-read ad right here. So if you could just bring back the old format that would be great. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. That got its own set of executive producers out of LA who shepherd the NextUp program. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Yeah. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. It was a packed house and a great time. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. How do you make sure they get attention? Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. Menu. Its not that being inside Discovery was bad, it was just different. I know that sounds crazy. Promote. You just saw it happen. He was like, I believe in this medium. We had three or four people who were our formal official sales team at Stuff Media. Conal Byrne is the CEO of iHeart Digital. Again, streaming was a really obvious example of this for TV streaming companies. You get to pick two. In podcasting, I think he realized, I dont have to pick. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. I have not mastered this, by the way. Were also co-producing a slate of whole new stuff. We take this for granted as creators, as publishers, and as networks. Thats right. All of us do this, including myself. iHeart recently restructured and you became the CEO of a formal division. Its clearly not as regulated as radio. Just simplicity. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Like you said, yes, targeting is getting harder for digital social media platforms. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Were a very good partner with creators. The Ron Burgundy podcast is back for season two, starting August 8th! Aren't. Real. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. A very special episode discussing the difficulties of bullying with a 10 year old girl. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Even Decoder is bad at marketing; this is as much marketing as weve ever done. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. One San Diego legend joins another for the definitive interview with the San Diego Chicken. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. There is nothing broken in the podcast distribution and monetization model today. No. UK News Published: Mar 1, 2023. Really, really terrible. Its not a huge focus for us. CPMs are going up and the quality of the online ad marketplace is going down. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. We give a ton of in-show podcast promotion as well. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Youve been more or less anti-subscription. Ive just really struggled to understand why you would do that. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Think about that for a second. I want to wrap up with the Decoder question. By the way, put TheVerge.com on the home screen of your phone. But no, youre spot on. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Sometimes these restructures are a little bit fake. Hes going to start this journey now of trying to get into college. Ron hires a new co-host. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. By the way, 75 percent of that third is broadcast radio. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. One was just investment. Is that present for you? Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. It is a centralized medium when it comes to RSS feeds. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. You should buy streaming. Humans have a predilection for overcomplicating things. No, because podcasting is a decentralized medium insofar as its distribution is concerned. Eighty million a week is the more interesting stat to me. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list.
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